http://www.psfk.com/2014/05/applebees-private-chat-app.html#!M99ND A new app was released that allows anyone inside an Applebee’s restaurant to anonymously chat with one another. “The app itself may seem a little ridiculous, but it points to the very real possibility of restaurants – or any establishment, for that matter – creating their own location-based social networks, which they can take advantage of by using it to send promotional messages or create in-store communities, and they can even throw in perks and incentives for members to join in.”