domino effectIn recent years, the spread of information over social networks has become a global phenomenon. Scientists have begun to study how information spreads from person to person, and how individuals’ motivations can cause a cascade effect in behavior. Researchers note that often “cascading behavior in a social network is guided by an entity that wants to achieve a certain outcome, for example… a political movement might be trying to guide the success of its message in a population.”

Further research will shed light on what guides the spread of information over social networks, and how individual behaviors play a role in information trends.

Read more here: http://zeenews.india.com/news/space/the-math-of-how-decisions-cascade-in-social-networks_1528658.html