Adjunct Assistant Professor at Columbia Business School (Marketing)
Prior to joining SMU marketing, Prof. Mukherjee studied for a B.Sc. in Electrical and Computer Engineering (2003), and an M.Sc. and Ph.D. in Marketing from the Johnson Graduate School of Management (2008, 2009), both at Cornell University. Prior, he studied at The Doon School, Dehra Dun (353 KA, 1999).
Prof. Mukherjee is an expert in quantitative and computational marketing. His research develops and applies cutting-edge (empirical) quantitative and computational methods to examine managerially and substantively important marketing phenomena. His research has been published in prestigious journals such as the Journal of Marketing Research, Journal of Retailing, and Management Science. His work has also received several awards including the best paper award at ANZMAC 2015.
Prof. Mukherjee is actively involved in the academic field. He serves as an ad-hoc reviewer for several prominent economics and marketing journals and is a member of the Editorial Board of the Asia Marketing Journal, the flagship journal of the Korean Marketing Association.