Scarborough consumer data suggests that the way you use the Internet reflects your political preference and likelihood of voting. Their chart shows some interesting patterns: people tracking sports and financial information are more likely to vote Republican; people listening to music or looking for a job are more likely to vote Democratic. 
However, as we all do in academia, if we consider the traditional factors, i.e.age and income, these may be all back to the basics. Read more on Washington Post at http://www.washingtonpost.com/blogs/govbeat/wp/2014/05/13/what-your-internet-use-says-about-your-politics/
Advancing The Science of Networks in Communities