Screen Shot 2016-03-11 at 10.18.16 AMCheck out this Superbowl 50 Twitter data interactive created by Luis Natera of cuidadpixel. Interestingly, Lady Gaga trends higher than either team that participated in the game. Natera highlights the differences between the people who tweet about artists vs about athletes as well as the powerful reach of advertisements for companies like Doritos and Esurance.

You can play around with the interactive HERE.

NOTE: The original article is written in Spanish. If you are not a Spanish speaker, we recommend using Chrome to view the article in order to take advantage of the translation feature.