Along with collaborators Cheng Zhang, Chee Wei Phang, Ximeng Wang, and Yunjie Xu at Fudan University and Xiaohua Zeng at College of City University of Hong Kong, Noshir’s and Yun’s article “Circadian Rhythms in Socializing Propensity” was published in PLOS One on September 09, 2015.
Abstract: Using large-scale interaction data from a virtual world, we show that people’s propensity to socialize (forming new social connections) varies by hour of the day. We arrive at our results by longitudinally tracking people’s friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and weekends and are robust to variations in individual characteristics and geographical conditions.