Funded by the CONICYT research agency – Grant Fondecyt/11150783 and Army Research Office W911NF-14-10686
The role of social movement organizations in Twitter: Evidence from the Chilean Student Movement
While there has been abundant research on social movements, leadership, and social media, the differences between Social Movement Organizations (SMOs) and their leaders in relation to their publications and interactions with their audiences in digital environments has been seemingly neglected. This project explores the different roles performed by SMOs and their leaders on Twitter, in an attempt to fill this gap in the literature. We posit that SMOs share more information and enable more conversations than their leaders do. We examined four Twitter hashtags from the Chilean student movement and analyzed them in the light of social network analysis. Our results show that SMOs and leaders’ popularity, activity, and interactions with their audiences evolve over a three-year span in different ways.