Marc A. Smith SONIC Speaker Series

Marc A. Smith, Connect ActionMarc A. Smith Consulting Group “Collections of Connections in Social Media: Maps and measures with NodeXL” Friday, October 22, 2010.

Networks are a data structure common across all social media that allow populations to author collections of connections. The Social Media Research Foundation’s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. Networks become as easy to create as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.

Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems.  Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith cofounded the Social Media Research Foundation, a nonprofit devoted to open tools, data, and scholarship related to social media research.


Collections of Connections in Social Media


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