Earlier this week, Professor Noshir Contractor attended Northwestern University and Adobe Research’s Digital Marketing and Computer Science Workshop. This workshop brings together people and ideas from the field of Digital Marketing and Computer Science with the hope of finding a new intersection between the two and creating a medium for individuals to network for future communication and collaboration.
In the workshop, Professor Contractor shared his insights during the “Understanding Consumer Behavior in Digital Environments” Panel. Other speakers in the panel include Ashlee Humphreys from Northwestern Medill/Kellogg and Georgios Theocharous from Adobe Research.
More information about this workshop can be found here.