How Well Can You Multitask?

Multitaskers receive a lot of praise for being able to do many things at once, but a study conducted at Stanford University shows that multitaskers are significantly more prone to distractions, making it difficult for them to accomplish tasks in a timely manner. Moreover, there is a lingering effect to multitasking in which individuals can’t shut off their multitasking tendencies when not multitasking.

In reality, only a very small number of the population can efficiently multitask. These “supertaskers” represent less than 3% of the population according to a study done at the University of Utah.

Are you are multitasker? Take the following test to find out how you measure up against both low and high multitaskers.
Take the test here: http://www.nytimes.com/interactive/2010/06/07/technology/20100607-task-switching-demo.html?_r=0

Read more at: http://www.nytimes.com/2010/06/07/technology/07brain.html

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Prasad Balkundi to Present in SONIC Speaker Series on May 7th, 2015

Prasad BalkundiSONIC Lab is proud to welcome Prasad Balkundi, who will present a talk on Thursday, May 7th, 2015 at 2:00 PM in the SONIC Lab in the Frances Searle Building 1-459. All are welcome to attend. To schedule a one-on-one meeting with Professor Balkundi please schedule a time here. Please contact Nancy McLaughlin with any questions or comments.

Culture, Boundaries and Attitudes: A Meta-Analytic Test of Tie-Strength Theory

Although the strength-of-weak-tie theory is foundational in social network research, studies have reported inconsistent results sometimes supporting the weak tie theory and other times contradicting it. To address these inconsistencies, we explicate three boundaries of weak-tie theory: culture, labor markets, and outcomes. First, the theory was developed and tested extensively in Western nations, raising the issue of whether cultural context affects outcomes. Second, the theory was tested using lower-level applicants finding jobs across organizations, raising the issue as to the applicability of the theory for job movement within organizations for high-ranking employees. Third, beyond the question of finding a job, the question arises as to strength-of-tie effects on a broader set of outcomes such as access to information and job attitudes. Based on a meta-analysis of 101 studies (n = 23,303) we found that strong ties were more potent than weak ties in conformist cultures. Second, strong ties within the organization were more beneficial than weak ties. Also, managers benefitted more from strong ties. Third, strong ties facilitated immediate effectiveness and positive job attitudes whereas weak ties enhanced distal effectiveness for low-end employees.

About Prasad Balkundi

Prasad Balkundi is an associate professor of management at the University at Buffalo, State University of New York. He received his PhD in business administration from Pennsylvania State University. His research interests include social networks and leadership in teams and his work has appeared in the Academy of Management Journal, Academy of Management Review, Journal of Applied Psychology and Leadership Quarterly.

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Strong vesus weak: A meta-analysis of tie strength and individual effectiveness

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Balazs Vedres to Present in SONIC Speaker Series on April 22nd, 2015

Balazs VedresSONIC Lab is proud to welcome Balazs Vedres, who will present a talk on Wednesday, April 22nd, 2015 at 10:00 AM in the SONIC Lab in the Frances Searle Building 1-459. All are welcome to attend. To schedule a one-on-one meeting with Professor Vedres please schedule a time here. Please contact Nancy McLaughlin with any questions or comments.

Escaping Network Gravity: Innovative Team Structures in Video Game Development and Recorded Jazz

The main mechanisms governing social tie formation and operation are at odds with recognizing new ideas. Homophily, closure, skewed degree distributions, and limited vision are four main forces of network gravity. This talk brings cases where these gravity forces were overcome by organizational design and emergent institutions. Using data on more than 100,000 video game developers from the 1980’s to the present, and 400,000 jazz musicians from 1890 to the present I show mechanisms of achieving generative tension, productive diversity, and sustained exploration. I will highlight the role of structural folds, and the significance of overlapping yet cognitively diverse communities.

About Balazs Vedres

Vedres’ research furthers the agenda of understanding historical dynamics in network systems, combining insights from network science, historical sociology, and studies of complex systems in physics and biology. His contribution is to combine historical sensitivities to patterns of processes in time with a network analytic sensitivity to patterns of connectedness cross-sectionally. A key element of this work was the adoption of optimal matching sequence analysis to historical network data. His research results were published in the top journals of sociology, with two recent articles in the American Journal of Sociology exploring the notion of structural folds: creative tensions in intersecting yet cognitively diverse cohesive communities. Vedres’ recent research follows video game developers and jazz musicians as they weave collaborative networks through their projects and recording sessions. Vedres is the recipient of several awards and prizes. He is the founder and director of the Center for Network Science at Central European University.

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Escaping Network Gravity

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Female peers in small work groups enhance women’s motivation, verbal participation, and career aspirations in engineering

In a new piece in PNAS, Dasgupta,Scircle & Hunsinger demonstrate the
importance of team gender composition. They show that females have greater
participation, self-confidence, and career aspirations when they are
assigned to teams with more females.

Abstract: For years, public discourse in science education, technology, and
policy-making has focused on the “leaky pipeline” problem: the observation
that fewer women than men enter science, technology, engineering, and
mathematics fields and more women than men leave. Less attention has
focused on experimentally testing solutions to this problem. We report an
experiment investigating one solution: we created “microenvironments”
(small groups) in engineering with varying proportions of women to identify
which environment increases motivation and participation, and whether
outcomes depend on students’ academic stage. Female engineering students
were randomly assigned to one of three engineering groups of varying sex
composition: 75% women, 50% women, or 25% women. For first-years, group
composition had a large effect: women in female-majority and sex-parity
groups felt less anxious than women in female-minority groups. However,
among advanced students, sex composition had no effect on anxiety.
Importantly, group composition significantly affected verbal participation,
regardless of women’s academic seniority: women participated more in
female-majority groups than sex-parity or female-minority groups.
Additionally, when assigned to female-minority groups, women who harbored
implicit masculine stereotypes about engineering reported less confidence
and engineering career aspirations. However, in sex-parity and
female-majority groups, confidence and career aspirations remained high
regardless of implicit stereotypes. These data suggest that creating small
groups with high proportions of women in otherwise male-dominated fields is
one way to keep women engaged and aspiring toward engineering careers.
Although sex parity works sometimes, it is insufficient to boost women’s
verbal participation in group work, which often affects learning and
mastery.

Link: http://www.pnas.org/content/early/2015/04/03/1422822112

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Libby Hemphill to Present in SONIC Speaker Series on April 16th, 2015

Libby HemphillSONIC Lab is proud to welcome Libby Hemphill, who will present a talk on Thursday, April 16th, 2015 at 2:00 PM in the SONIC Lab in the Frances Searle Building 1-459. All are welcome to attend. To schedule a one-on-one meeting with Professor Hemphill please schedule a time here. Please contact Nancy McLaughlin with any questions or comments.

What Can Congress’s Twitter Use Teach Us About Framing and Polarization?

Social media offers politicians an opportunity to bypass traditional media and directly influence their audience’s opinions and behavior through issue framing. I examine how members of the U.S. Congress use Twitter to accomplish framing and explore the effects of their behavior on mainstream media coverage. Social media also offers researchers trace data for detecting topic communities and political polarization that would otherwise not be revealed until legislative votes take place. I will discuss how my colleagues and I used politicians’ social media behavior, especially the affiliation networks that result from their hashtag use, to create new measures of political polarization that make it possible for us to gauge polarization throughout the legislative process.

About Libby Hemphill

Libby (PhD, University of Michigan) directs the CaSM Lab. She is an Assistant Professor of Communication and Information Studies at the Illinois Institute of Technology. Libby is broadly interested in computer-mediated communication, social media, digital humanities, and organizational behavior.

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What can Congress’s Twitter use teach us about framing and polarization?

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Noshir Contractor Delivers Presentation at Northwestern University Office for Sponsored Research

At the Northwestern Office for Sponsored Research (NU OSR) in Evanston, Illinois on February 27th, Noshir Contractor delivered a Brown Bag presentation titled “Using Computational Social Science to Address Grand Societal Challenges”. The office is Northwestern’s arm for assisting and developing funded programs in support of the university’s research mission.

Learn more about the Office for Sponsored Research

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New App Will Integrate 37 Social Networks and Music Sites Into One Simple Feed

“A new web and mobile platform plans to simplify our online lives by providing users access to all of their accounts in one place. Squidlle will integrate dozens of social networks and sites for music, video, images, design and blogging and create one combined feed for all of them. The product-whose odd name we assume was created with an algorithmic name generator-just launched on Indiegogo.”

This new app could provide interesting research opportunities for looking at the networks of Social Network Sites. Think of each SNS as a node and the connections (direct or indirect links) as edges.

“Users will be able to browse updates from various accounts on one combined feed, post and message across all of their accounts at once and even use multiple accounts from the same service (like personal and professional Twitter handles). They’ll also be able to hide specific content, save posts or links as “read later,” create lists, save drafts and customize notifications.”

Read more at http://observer.com/2015/03/new-app-will-integrate-37-social-networks-and-music-sites-into-one-simple-feed/#ixzz3VtK3VTQO

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2015 Computational Social Science Conference Coming to NU

Northwestern University’s Kellogg School of Management is hosting the Computational Social Science Conference from May 15th to 17th. The purpose of the summit is to advance sociological knowledge through computational methods. The conference will host workshops, a datathon, and prominent speakers such as David Ferrucci (Bridgewater Associates), Katy Börner (Indiana University), Sandra González-Bailón (University of Pennsylvania), and Michael Macy (Cornell University). The conference is for social science researchers, open data activists, tech workers, and think tank analysts and is co-hosted by Northwestern Institute on Complex Systems and SONIC.

Learn more about the conference and events

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