The Data Age: Turning Information into Insight: McCormick Magazine: Northwestern University: McCormick School of Engineering
…the campaign [created] a single massive system that could merge the information collected from pollsters, fundraisers, field workers and consumer databases as well as social-media and mobile contacts with the main Democratic voter files in the swing states. The new megafile didn’t just tell the campaign how to find voters and get their attention; it also allowed the number crunchers to run tests predicting which types of people would be persuaded by certain kinds of appeals. Read more
Noshir Contractor delivered a presentation titled “Can Big Data Motivate New Theories and Methods?” in Manchester on June 18th 2012 at the UK Economic and Social Research Council (ESRC) Data Horizons workshop as part of the ESRC Digital Social Research program.
Paper by danah boyd of Microsoft Research and Kate Crawford of the University of New South Wales, presented at Oxford Internet Institute’s “A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society” on September 21, 2011. Here’s a sample of two of the six provocations:
“The current ecosystem around Big Data creates a new kind of digital divide: the Big Data rich and the Big Data poor.”
“How can students be educated so that they are equally comfortable with algorithms and data analysis as well as with social analysis and theory?”