Skip to the content
The Science of Networks in Communities (SONIC)

Advancing The Science of Networks in Communities

  • Home
    • Contact Us
    • Follow Us
    • Join Us
    • Gallery
    • Digital Display
  • News
    • SONIC News
    • Media Coverage of SONIC Projects and People
    • Media coverage of our projects with NASA
    • Networks in the News
  • Events
    • SONIC Speaker Series
    • CSS Seminar
    • ANN-SONIC-NICO
    • 2016 IC2S2
  • Software/Case Studies
    • Influence Strategy Wizard
    • My Dream Team
    • 6DoS
    • RAD
    • Network Canvas
    • Dream Team Recommender
    • TEAMSTAR
    • 3D NetScope
    • RADAR
    • WikiLoopr
    • Software Archive
  • Projects
    • TEAMS: Teamwork-Enhancing Adaptive Machine Synergies (ARL)
    • ADVENT: Advancing Diverse Viable Effective Networked Teams (NSF)
    • Deciphering the Structural Signatures of High-Performing Human-AI Teams (Microsoft Research)
    • TEAMSTaR: Tool for Evaluating And Mitigating Space Team Risk, : Composing Teams with TEAMSTaR (NASA)
    • Past Projects
      • WECAN: Wellbeing Enhancement through Crowd-sourced Assessment of Neighborhood-infrastructure (NSF)
      • FUSION: Facilitating Unified Systems of Interdependent Organizational Networks (NASA)
      • Enterprise Social Media (NSF)
      • Simulating Modeling to Understand and Address HIV Disparities in Racial Ethnic and Sexual Minority Populations (NIH)
      • NetCanvas
      • A Hierarchical Multidimensional Network-based Approach for Multi-Competitor Product Design (NSF)
      • My Dream Team (ARL, NIH, NSF, Office of the Provost)
      • Safe Bets and Risky Propositions (NSF)
      • SCALE (NASA)
      • Science of Team Science (NIH)
      • Team Task Switching (NASA)
      • The Signatures of Success in Human-Agent Teams (ARL)
      • US-RUS HERA (NASA)
      • Wearable Devices for Monitoring Social Networks (ARL)
  • People
    • Director
    • PhD Students
    • Research Staff
    • Data Science Interns
    • Developers
    • Affiliated Faculty
    • Collaborators
    • SONIC Alumni
  • Publications
    • Journal Articles
    • Conference Papers & Proceedings
    • Books and Book Chapters
    • Reports
  • Network Data
    • Visualizations
    • External Data Sets
    • Data about datasets
  • Videos
    • Conferences
    • Invited Lectures
    • SONIC Speaker Series
Menu

Networks in the News, Watts

The Importance of Studying the Obvious – Duncan Watts – Harvard Business Review

2012-06-30 No Comments

The Importance of Studying the Obvious – Duncan Watts – Harvard Business Review.

Previous Post Next Post

You may also like

2022-05-08

Leadership Networks in Extreme Contexts

2011-09-27

Six Provocations for Big Data

2015-02-09

Using Network Theory to Create A Better Marketing Campaign

Recent Tweets

SONIC Research Group Follow

The Science of Networks in Communities (SONIC) research group advances social network theories, methods, and tools.

SonicNU
sonicnu

SONIC Research Group

@sonicnu ·
14 Aug

SONIC was well represented at the 86th Annual Academy of Management (AOM) Conference in Philadelphia!

Current and former SONIC members presented research on organizations, networks, teamwork, and emerging technologies.

Congratulations to all of our presenters!

@noshir

4

Reply on Twitter 2088267913115427237 Retweet on Twitter 2088267913115427237 1 Like on Twitter 2088267913115427237 1 Twitter 2088267913115427237
sonicnu

SONIC Research Group

@sonicnu ·
13 Aug

SONIC was well represented at the 86th Annual Academy of Management (AOM) Conference in Pittsburgh!

Current and former SONIC members presented research on organizations, networks, teamwork, and emerging technologies.

Congratulations to all of our presenters!

@noshir

4

Reply on Twitter 2087927035968598498 Retweet on Twitter 2087927035968598498 Like on Twitter 2087927035968598498 Twitter 2087927035968598498
sonicnu

SONIC Research Group

@sonicnu ·
29 Jul

SONIC was proud to be represented at the 21st Annual #INGRoup Conference in Pittsburgh! 🎉 Current and former SONIC members presented research on leadership, team communication, and team diversity.
Congratulations to all our presenters for sharing their outstanding work!
@noshir

4

Reply on Twitter 2082457747589673364 Retweet on Twitter 2082457747589673364 1 Like on Twitter 2082457747589673364 1 Twitter 2082457747589673364
sonicnu

SONIC Research Group

@sonicnu ·
7 Jul

SONIC was proud to present at #Sunbelt2026! 🎉

Congrats to alumni Alina Lungeanu, Jasmine W., and Lindsay Young, graduate student Gabriel Garlough-Shah, and Jeffrey Johnson, whose paper was coauthored with Leslie DeChurch and Noshir Contractor.

https://www.insna.org/events/sunbelt-2026---daytona-beach

3

Reply on Twitter 2074484837663044072 Retweet on Twitter 2074484837663044072 2 Like on Twitter 2074484837663044072 3 Twitter 2074484837663044072
sonicnu

SONIC Research Group

@sonicnu ·
1 Jul

Sharing that SONIC member Liangdongsheng (Simon) Lyu will be interning as a PhD Data Scientist this summer at Roblox! He will apply data science and empirical analysis to large platform questions tied to user experience, system performance, and product infrastructure.
@noshir

2

Reply on Twitter 2072285544319521141 Retweet on Twitter 2072285544319521141 Like on Twitter 2072285544319521141 1 Twitter 2072285544319521141

SONIC Research Group

SONIC Lab, Northwestern University
Frances Searle Building, Room 1-459
2240 Campus Drive
Evanston, IL 60208

Contact Us

Sonic Intranet

 

The Science of Networks in Communities (SONIC)

Close Menu