Researchers at Annenberg School for Communication, University of Pennsylvania recently published a paper about “Network dynamics of social influence in the wisdom of crowds” in PNAS. They conducted an online network experiment where participants were asked to estimate numeric quantity (e.g., the caloric content) and tested how the accuracy of group estimates changes in different communication networks. They found that in decentralized networks, the group estimates were improved and in centralized networks, the accuracy of group estimates was undermined.
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