SONIC Lab is proud to welcome Arno Scharl, who will present a talk on Wednesday, September 23rd, 2015 at 10:00 AM in the SONIC Lab in the Frances Searle Building 1-459. All are welcome to attend. To schedule a one-on-one meeting with Dr. Scharl please schedule a time here. Please contact Meghan McCarter with any questions or comments.
Web Intelligence and Visual Analytics to Reveal the Impact of Online Communication
The visual analytics tools of the webLyzard Web intelligence platform show the lexical, geospatial and relational context of topics and entities referenced news and social media coverage. This talk illustrates the platform’s capabilities with examples from the Media Watch on Climate Change, the U.S. Climate Resilience Toolkit and the NOAA Media Watch. These applications aggregate environmental Web content from a wide range of online sources, visualize patterns identified in the gathered content, and have led to the development of the webLyzard Stakeholder Dialog and Opinion Model (WYSDOM). Going beyond bipolar assessments of sentiment, WYSDOM provides real-time insights into the success of marketing and public outreach activities. It enables scientists and communication professionals to better understand how different stakeholders perceive observable risks and policy options, how specific media channels react to new insights, and how journalists present scientific knowledge to the public.
Three ongoing research projects advance the presented methods for knowledge extraction  and visualization : ASAP increases the scalability of these methods; PHEME enriches their functionality by adding veracity detection to reveal online myths and rumors; DecarboNet extends and applies them to build a knowledge co-creation platform  that combines content analysis and social network analysis to identify information diffusion patterns within and across online communities.
Prof. Arno Scharl heads the Department of New Media Technology at MODUL University Vienna, and is the managing director of webLyzard technology. Prior to his current appointments, he held professorships at the University of Western Australia and Graz University of Technology, and was a Visiting Fellow at Curtin University of Technology and the University of California at Berkeley. Arno completed his doctoral research and habilitation at the Vienna University of Economics and Business. Additionally, he holds a PhD from the University of Vienna, Department of Sports Physiology. Having authored more than 160 refereed publications and edited two books in Springer‘s Advanced Information and Knowledge Processing Series, his research interests focus on Web intelligence and big data analytics, human-computer interaction, and the integration of semantic and geospatial Web technology.
- Scharl, A., Hubmann-Haidvogel, A., Sabou, M., Weichselbraun, A. and Lang, H.-P. (2013). “From Web Intelligence to Knowledge Co-Creation – A Platform to Analyze and Support Stakeholder Communication”, IEEE Internet Computing, 17(5): 21-29.
- Scharl, A., Herring, D., Rafelsberger, W., Hubmann-Haidvogel, A., Kamolov, R., Fischl, D., Föls, M. and Weichselbraun, A. (2015). “Semantic Systems and Visual Tools to Support Environmental Communication”, IEEE Systems Journal: Forthcoming (Accepted 31 July 2015).
- Weichselbraun, A., Gindl, S. and Scharl, A. (2014). “Enriching Semantic Knowledge Bases for Opinion Mining in Big Data Applications”, Knowledge-Based Systems, 69: 78-86.