The perils of corporate social networks

Noshir Contractor was quoted in a recent article published in Bloomberg Businessweek, discussing some of the issues in companies’ internal social networks:

Some sociologists warn that with so many people making gaffes on Twitter and Facebook, companies should prepare for similar behavior on internal social networks. “Because this started out in the social sphere before the corporate sphere, people will bring the same cavalier attitude,” says Noshir Contractor, a professor of behavioral sciences at Northwestern University. “When people locate something in their mind as being informal, they get in trouble.” That could create problems for employees who are too open on services like Yammer and Chatter, a rival product sold by “When you’re considered for a promotion … anything you said on Yammer will be used in some cases to determine if you’re qualified,” Contractor says.

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