Two upcoming SONIC presentations

Two SONIC lab PhD researchers will present at this weekend’s Organizational Communication Mini Conference at the University of Missouri in Columbia.  Alina Lungeanu is presenting a paper titled “A network perspective on success in collaboration: Stop citing me for your own good?” exploring patterns of scientific collaboration.  Ryan Whalen will present “Government structure as multiplex network: Improving our understanding of inter-organizational relations” in which he explores ways to map and understand government structure.

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ICWSM Presentation

Brian Keegan presented on behalf of the Virtual World Observatory’s gold farming team at the 2011 AAAI International Conference on Weblogs and Social Media (ICWSM). A copy of the paper titled “Trust Amongst Rogues? A Hypergraph Approach for Comparing Clandestine Trust Networks in MMOGs” can be found here and the accompanying slides can be found here. The abstract:

Gold farming and real money trade refer to a set of illicit practices in massively multiplayer online games (MMOGs) whereby players accumulate virtual resources to sell for ―real world‖ money. Prior work has examined trade relationships formed by gold farmers but not the trust relationships which exist between members of these organizations. We adopt a hypergraph approach to model the multi-modal relationships of gold farmers granting other players permission to use and modify objects they own. We argue these permissions reflect underlying trust relationships which can be analyzed using network analysis methods. We compare farmers’ trust networks to the trust networks of both unidentified farmers and typical players. Our results demonstrate that gold farmers’ networks are different from trust networks of normal players whereby farmers trust highly-central non-farmer players but not each other. These findings have implications for augmenting detection methods and re-evaluating theories of clandestine behavior.

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Yun Huang presented in ICSN at Austin TX

June 3rd, Dr. Yun Huang presented the paper “Distance Matters: Exploring Proximity and Homophily in a Virtual World” co-authored with Cuihua Shen and Noshir Contractor in the First International Conference of Theory and Applications of Social Networks at Austin, Texas. This study analyzes the impacts of distance, time zones, players’ gender, age, and game age on relation building in virtual worlds. The results show that spatial proximity, temporal proximity, and homophily in age and game age have strong impacts on players’ behavior in creating online relations in EverQuest II.

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